Are you looking for fish? Or are you looking to become a fisherman?

Posted by Jeff Ogden on January 11, 2011

B2B Demand Generation | Learning be a great fisherman

“Give a man a fish and feed him for a day. Teach him to fish and feed him for life.” Chinese Proverb

Companies look for high quality sales leads. (fish) Quality sales leads (fish) combined with good sales processes leads to new customers. Every business needs customers, so they continually look for more fish.

They contact fish markets and are mostly disappointed in the results. When they want salmon or marlin, they get minnows. The problem is that acquiring high qualify fish (customers) is not easy.

See all the great fish in this picture. Did they just charter a boat and go fishing? No. The people in this photo hired a top fishing company in Alaska. In my humble opinion that’s why companies need to look to top lead generation companies like Find New Customers and talk to experts like Ardath Albee or Jim Burns.

I recently got this from a CEO “The problem we have run into is most of these companies provide junk for leads and do not provide a good ROI.” Since the process is difficult, companies try to offer quick fixes, which only result in names (minnows), and not game fish (quality sales leads.)

We don’t sell you low quality fish - or any fish. Instead, we teach you how to fish (B2B lead generation). We train you on fishing (lead generation programs). Once you learn how to fish, you develop your own business sales leads. Your salespeople get high quality sales leads for life.

If you are looking to buy fish (leads), look elsewhere. But if you want to learn how to catch your own fish (generate quality sales leads) like the happy folks in this photo (customers) for life, talk to Find New Customers. And if you want a free white paper that explains in simple English (or Portuguese) how to implement your own lead generation programs, download How to Find New Customers using the link or image here.

Become an expert fisherman and eat for life.

How to Find New Customers

What do you think? We love comments and people who share.

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Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. He’s also the host of the new B2B marketing show Mad Marketing TV, sponsored by Act-On Software.

Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.

Find New Customers: 3 out of 4 companies say lack of quality leads is #1 problem

Posted by Jeff Ogden on January 11, 2011

According to MarketingSherpa‘s 2011 and 2010 B2B Marketing Study:

In 2010, over 2 out of 3 (68%) of B2B companies said generating high quality leads was their biggest problem. in the 2011 study, that number had risen to 3 out of 4 (75%.)

(Editor’s note: When 3 out of 4 companies all agree on their biggest problem, it’s a bonafide crisis.) Is your firm facing this problem? Do they need to improve in how they find new customers?

Here’s MarketingSherpa’s conclusion:

“Year after year, the greatest marketing challenge that B2B organizations face is generating high-quality leads. Organizations are combating this challenge by defining sales funnel processes that include a lead nurturing stage for non-sales-ready leads and lead scoring methodologies to determine when a lead is ready to be contacted by a salesperson so that only high-quality, sales-ready leads are delivered to the sales team.”

Frustrated salesperson making calls

Problem is most companies have no idea how to find new customers - to define sales funnels, implement lead nurturing and score leads - so they can hand off qualified leads to salespeople.

This is the mission of the Fearless Competitor, Jeff Ogden, President of Find New Customers, the business to business lead generation experts who help companies craft world-class marketing lead generation programs to help companies (with between 50 and 5,000 employees with complex products ) to drive high quality sales leads for salespeople.

And that’s why Find New Customers is filled with free and high quality content on BtoB marketing and lead generation marketing. If there is one thing, BtoB sellers need to embrace, it’s our 6 Keys to B2B Marketing Success.

How to Find New Customers

In addition, we invite you to download the classic free white paper, How to Find New Customers, which is the simple guide to solving the #1 challenge of 3 out of 4 companies today. Just click the underlined words or the image below.

Is your company one of the ones who lack quality sales leads?

“If more people listened to Jeff (President of Find New Customers), lots more would be sold.”
Dan McDade, President of PointClear and author of The Truth about Leads

What do you think? We love comments and people who share.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.

Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers using the form below.

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Need To Optimize Mobile Deliverability Heightens As Smartphones Expand (via )

Posted by Jeff Ogden on January 11, 2011

Mobile and smartphones have grown even more popular. So let’s revisit these email tips.

Written by Amanda Ferrante for the DemandGen Report With the growth of smartphones and mobile Web usage exploding, email marketers are tasked with the challenge of delivering relevant, rich content to customers that can be read and interpreted over the mobile phone. Industry experts say the design of emails is critical, as the mobile phone offers a different experience that may not be cohesive to the intended message. The market for smartphones i … Read More