Blue Ocean Strategies - as reviewed by the Fearless Competitor

“If I asked my customers what they wanted, they would have said a faster horse.” Henry Ford

Blue Ocean Strategies is all about creating uncontested marketing space.

At the time Henry Ford created the Model T in the early 20th Century, most people were riding horses and a few wealthy people had custom-built cars. This is why Henry Ford saw his competition for the Model T as horses, not cars.

While everyone else was competing in Red Oceans (custom built cars), Henry Ford created a Blue Ocean. (low cost, standardized cars)

What do you think? We love comments and people who share.

Jeff Ogden is President of Find New Customers, a lead generation company “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor” - a fun show about lead generation marketing. Find New Customers is one of a few lead generation companies in New York.

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One response to “Blue Ocean Strategies - as reviewed by the Fearless Competitor”

Jeff,
Enjoyed your reminder to think about Blue Ocean Strategies. I completely agree with customer value as the key thing you took from the book. A challenge I see for many companies is understanding customer value starts with understanding customers. And truly understanding customers-how they think, what they fear, how they get motivated-means some serious, deep conversations. This takes time, but so much less time than getting the offering or story wrong.

Thanks for doing the post.

Ken
Ken Rosen
Performance Works
http://www.PerTalks.com