23 | November | 2010 | Fearless Competitor

With the long Thanksgiving holidy in the USA, executives look forward to visiting with family. But they they also have some quiet time for reflection and undoubtedly have one eye keenly trained on 2011 too. With the economic troubles of 2010, they are undoubtedly thinking.

How can we ensure 2011 is a lot better than 2010?

My suggestion is this: Take the quiet time at the holidays to improve your knowledge of business to business sales and marketing.

Fortunately, we have a “library” for you.

Let’s try to match up what you might want with what is offered at the business to business lead generation site, Find New Customers:

I have some quiet time for some fairly deep reading.
We suggest white papers like How to Find New Customers, Definitive Guide to Making Quota, and Moving from Transactional to Conversational Email Marketing.

How to Find New Customers
I’m looking to take advantage of exercise time and use my iPod to listen to experts.
We suggest our podcast series of lead generation marketing. Start iTunes, go to the Store and search for “demand generation.” I highlighted the results of the search below. Our free channel is the first one listed in Podcasts.

iTunes Podcasts
I’m not sure exactly what I’m looking for. I just want to browse.
We suggest the Thought Leadership section might be the best place to browse.

We hope you find the valuable content on lead generation marketing you seek. And remember, the lending library at Find New Customers is 100% free and open 365 days a year, 24 hours per day. Plus we have no late fees.

Happy Thanksgiving to Americans and all the best to those outside the USA.

What does the future hold in business to business lead generation?

Eloqua recently hired a journalist, Mr. Jesse Noyes, who interviewed six top experts business to business lead generation (including me) for an article entitled “Demand Generation Predictions for 2011“

Here’s how Elouqa introduced the article:

With a new year on the horizon, marketers are thinking about what trends are coming down the pipe. We invited a select group of b2b marketing thought leaders to gaze into the future and give their demand generation predictions for 2011. The results were wide-ranging and not always in agreement. Without further ado, here are six demand generation predictions for the next year.

While we invite you to read the predictions (Just click the title of the article above), we also wish to introduce you to the six top experts they interviewed along with their topics.

Please note that these luminaries in marketing lead generation are considered the top BtoB marketing experts on Earth, and I’m deeply honored to be included.

Lead Visibility Will Drive Demand Generation: Ardath Albee, Author of Marketing Interactions
Quality Becomes the New Quantity in Content Marketing: Ann Handley, Chief Content Officer at MarketingProfs
Social Media Yields Higher Conversion Rates:Christopher Hosford, of BtoB Magazine
On Social Media, Smart Brands Ditch the Quick Fix: Jim Ducharme, Editor of The Email Guide
Marketing Automation Goes Mainstream: Jeff Ogden,The Fearless Competitor and President of Find New Customers
Marketing Automation Gets Reality Check: David Raab, Author of The Customer Experience Matrix

We invite you to check out these marketing lead generation predictions as well as the marketing luminaries listed here. And we also invite you to check out our business website focused on btob lead generation too, at Find New Customers.

What do you think? Do you agree with these experts or do you have another opinion? We love your comments and your sharing of these articles.