Daily Archives: November 18, 2010

Random acts of marketing (Why you need outside help) (via )

Posted by Jeff Ogden on

We fixed all the outdated links in this post. Also, please note that the VP of Marketing we discuss here recently resigned due to cultural issues at this West Coast software firm.

Random acts of marketing (Why you need outside help) I was having a great conversation with a Vice President at a $100MM West Coast software firm when she told me: “We’re kind of old school, Jeff. We just engage in random acts of marketing.” What she was referring to was their tendency to run multiple marketing campaigns without insights into prospective buyers. Unfortunately, what she complained about is far too common. Random acts plaque B2B marketers all over the world. She was very interested i … Read More

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What’s Really Working in BtoB Lead Generation

Posted by Jeff Ogden on

I had an opportunity yesterday to host a radio show on business to business lead generation with three top marketing lead generation experts for Focus.com.

  1. Mac McIntosh of Mac McIntosh Inc. and AcquireB2B
  2. Paul Mosenson of NuSpark Marketing
  3. Mac McConnell of BlueBird Strategies

This Expert Roundtable discussion was a lot of fun and a great show.  As MarketingSherpa found that 8 out 10 companies say the lack of quality sales leads is their single biggest problem, this session was quite popular.

Companies face many challenges in lead generation business to business. Sales lead generation is imperative today, but companies lack the skills and resources for sales and lead generation too. Marketing needs to step up and deliver marketing lead generation using innovative lead generation marketing

Find New Customers

approaches.

Companies look for help in b to b lead

generation, also know as btob lead generation.

We’ll soon have the audio file of this b to b lead generation show as well as a PDF of the transcript. Stay tuned. We should have it early next week.

Jeff Ogden, the Fearless Competitor, is President of Fun and Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.”

Find New Customers helps businesses develop and implement demand generation programs to improve the way they find and acquire sales leadsusing best practices in lead generation.

“Find New Customers, can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.

The sorry state of sales today - from Jim Dickie of CSO Insights (via )

Posted by Jeff Ogden on

The sorry state of sales today - from Jim Dickie of CSO Insights Attended Selling Power  Webinar: 2010 Sales Performance Challenges; Jim Dickie and Gerhard Gschwandtner recently and heard one of my favorite presenters, Jim, present a litany of sorry statistics from the beginning of 2009 (undoubtedly worse today), which I share with my readers: 59% — the percentage of salespeople who exceeded quota (the lowest ever measured) 86% — the percentage of companies that raised quotas (with poor performance, how can … Read More

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Find New Customers update

Posted by Jeff Ogden on

Exciting times at Find New Customers, the business to business  lead generation company. Lead generation business to business is of utmost importance today. Whether it is lead generation sales or sales lead generation, Find New Customers can help you improve the flow of sales leads for your salespeople.

  • Salespeople make their quotas, which makes your VP of Sales happy
  • Revenue growth makes your CEO happy
  • Market share growth makes your competitors very unhappy

After all, isn’t that what everyone wants?

If your company wants to embark on a sales lead generation program, we invite you to visit

Find New Customers