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If you enjoy our Friday shows “Laugh and Learn” featuring the Fearless Competitor, you really won’t want to miss HubSpotTV on November 19th at 4:00pm. We’ll be taking the Fearless Competitor to that live online show. Hope you can join us.
I actually starting writing this for our other blog, the B2B Sales Lounge. But it is such an important article, we decided to use it here too.
In my opinion, this is one of the top challenges facing salespeople today. Let’s say you are give a handful of major account to crack. Let’s say IBM is on your list. If so, this might be the man with whom you need to meet. (This is the real guy. by the way. I lo0ked him up.)
Jon C. IwataSenior Vice President, Marketing and Communications
IBM
How do you get a meeting with Jon? Certainly, picking up the phone and cold calling have virtually no chance of success. A busy executive never meets with a total stranger. But you need this meeting. So what can you do?
What we recommend is that you patiently and gently earn his trust before you contact him. Here are 8 things you can do to gently connect with him and begin to earn his trust.
The key is to be patient, customer focused and gentle. Over time, you earn trust.
What do you think? Do you have other suggestions - we’d love to hear them. And we love to read your comments and invite you to share this on social networks.
Jeff Ogden, the Fearless Competitor, is President of Fun and Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.”
Find New Customers helps businesses develop and implement demand generation programs to improve the way they find and acquire sales leads using best practices in lead generation.
“Find New Customers, can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.
I need your help. Please!
But to make that happen, I need the army of folks on Twitter, Facebook and Linkedin to help us.
Go to http://www.hubspot.tv at 4:00pm ET/1:00pm PT on Friday, November 19th.
Please Re-Tweet and Share this
(If you enjoy the Fearless Competitor, watch me live on HubSpotTV on 11/19 at 4:00pm ET)See this picture?
That is how most companies talk. I called a Vice President of a company called Pure Safety and reached his voice-mail “Pure Safety is the leading provider of…”
I wanted to vomit. That this a classic mistake I see daily. When will you ever learn?
David Meerman Scott said it so eloquently
David’s right. You may have won awards, like your kid being named an honor student. No except Mom and Dad cares. (For more great info on this, check out “The problem with kids - how your products and services are really perceived.”)
What if this man had said instead “Companies who use our products enjoy as much as a five fold increase in productivity.” or in the case of safety “Companies who use our products have some of the best safety records anywhere.” Now you’re not talking about your kids - you’re talking about results. What do buyers respond to? “We’re the leading provider”… or results? I say results.
What do you think? Is this a problem or not? We love comments and people who share our content.
What do you think? We love comments and people who share.
Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.
Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.
If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers, using the form below.
Short, to the point and fun. Hope you enjoy it.
Jeff Ogden, the Fearless Competitor, is President of Fun and Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.”
Find New Customers helps businesses develop and implement demand generation programs to improve the way they find and acquire sales leadsusing best practices in lead generation.
For just $0.99 per month, you can get this terrific B2B marketing and lead generation blog on your Kindle! To obtain it, just go to the Kindle store on your Kindle, select blogs, and type "Fearless Competitor." Sign up for your 14 days free trial and you are in business. You have two weeks to try it for free. Thank you. Jeff Ogden, the Fearless Competitor, is President of Fun and Find New Customers “Lead Generation Made Simple” Check out the onli … Read More