Daily Archives: November 11, 2010

A brief personal update from the Fearless Competitor

Posted by Jeff Ogden on

The ultimate value question

Posted by Jeff Ogden on

“If I am your ideal customer, why should I buy from you rather than from your competitors?”

From the smart folks at MarketingExperiments, that is the first question every business leader need to answer.

If you don’t have a clear and cogent answer to the question - stop. Do not pass Go.

What do you think? Is this a problem or not? We love comments and people who share our content.

Jeff Ogden, the Fearless Competitor, is President of Fun and Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.”

Find New Customers helps businesses develop and implement demand generation programs to improve the way they find and acquire sales leadsusing best practices in lead generation.

 

3 Ways to Address the Content Marketing Challenge using the LSL Model

Posted by Jeff Ogden on

Our webinar is today - Engaging buyers with Personality. Click the link to sign up. And tune into HubspotTV on November 19th to see me live.

Joe Pulizzi presented some interesting data at the HubSpot conference in Boston, the New England Content Strategy Meetup, including the chart found here.

Here are some key data he presented:

  • 36% of marketers say their biggest marketing challenge is Creating Engaging Content
  • 31% of marketers say their biggest challenge in Creating Enough Content

How do we as marketers deal with these challenges?

To create compelling content, I recommend you go back to human nature. What do people enjoy? You want to create content using what I call it The LSL model.

  1. They love to laugh (L)
  2. They love to hear a good story (S)
  3. They love to learn something new and interesting (L)

If you want to create content the engages your audience of target buyers, I recommend you use the LSL model. When you create content, be it a white paper, e-book, webinar, podcast, seminar, etc., as yourself which of the LSL categories your content addresses. Does it entertain, tell a story or educate?

Use the LSL model and watch your business grow!

What do you think? Do you have other suggestions - we’d love to hear them. And we love to read your comments and invite you to share this on social networks.

Jeff Ogden, the Fearless Competitor, is President of Fun and Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.”

Find New Customers helps businesses develop and implement demand generation programs to improve the way they find and acquire sales leads using best practices in lead generation.

“We reached out to Find New Customers (FNC) because of their remarkably broad and deep network of top marketing experts. FNC’s is uniquely qualified to bring marketing professionals insightful thought leadership across several important marketing areas, including sales and demand generation.” Paige O’Neill, VP Corporate Marketing and Communications at Aprimo