Daily Archives: November 4, 2010

Brief overview of Find New Customers

Posted by Jeff Ogden on

Interviewed at a trade show, the Fearless Competitor shares an overview of his company, Find New Customers. www.findnewcustomers.com, not findnewcustomers dot net.

Jeff Ogden, the Fearless Competitor, is President of Fun and Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.”

Find New Customers helps businesses develop and implement demand generation programs to improve the way they find and acquire sales leads using best practices in lead generation.

“All the content we’ve ever sent from Find New Customers has been very helpful.  Thank you for sharing your great content.” Marketing Consultant in Italy

The Ugly World of Sales Today

Posted by Jeff Ogden on

Read my blog on Amazon Kindle
“The percentage of reps making individual quotas dropped significantly, and the percentage of the overall company revenue target achieved dropped, as well. Yet, in spite of this poor performance, 85% of the firms surveyed reported that they had raised individual quotas again for 2010.”

That is the conclusion from the CSO Insights Sales Management Optimization (SMO) Study. We highly recommend you purchase the study from CSO Insights and read it carefully.

My conclusion: Sales is broken. Period.

It’s time to change everything, folks.

  • Lower quotas
  • Train sales managers
  • Select experienced managers
  • Leverage wit and humor in marketing

What do you think? How do you think companies can turn around this ugly situation? We love comments and people who share our content on social networks.

Jeff Ogden, the Fearless Competitor, is President of Fun and Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.”

Find New Customers helps businesses develop and implement demand generation programs to improve the way they find and acquire sales leads using best practices in lead generation.

“Jeff has a passion for all things sales and marketing. He understands traditional methods and has immersed himself in the social media scene. If you want to get motivated - and get connected … talk to Jeff!” Trish Bertuzzi, President, The Bridge Group, Inc.

Adios, iOptimize Marketing. Sorry to see you go.

Posted by Jeff Ogden on

No disrespect to my former business partner, but I now know I made the right decision in splitting from you late in 2008.

After hiring Ron at Greenlight Search in London (where I was hired as Vice President of Sales and Marketing), we left to form iOptimize Marketing together. But I quickly saw the writing on the wall (when he demonstrated an inability to write well), told him good-bye and left to form Find New Customers. (Some interesting lessons learned on hiring by the way. First and foremost, don’t hire experience. Hire on demonstrated results instead.)

Today, if you go to http://www.ioptimizemarketing.com, you get Belvidere Insurance.

I’m deeply sorry that the business failed, but the future for Find New Customers, the demand generation consultancy helping companies address the quality sales lead problem, is very bright indeed. (Note MarketingSherpa found that 8 out of 10 companies said the lack of quality sales leads was their #1 problem.)

With delighted clients like Aprimo, OneSource, Genius.com, Marketo, and new partners such as Silverpop, plus a brand new client, times are good indeed.

Jeff Ogden, the Fearless Competitor, is President of Fun and Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.”

Find New Customers helps businesses develop and implement demand generation programs to improve the way they find and acquire sales leads using best practices in lead generation.

“Jeff has a passion for all things sales and marketing. He understands traditional methods and has immersed himself in the social media scene. If you want to get motivated - and get connected … talk to Jeff!” Trish Bertuzzi, President, The Bridge Group, Inc.

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