Here’s part 1 of 3 of our thought leadership interview with Kirsten Watson, Director of Corporate Marketing for the very innovative software firm Kinaxis.

Part 2 will post next Tuesday at 11am ET. We hope you’ll come back then.

Jeff Ogden, the Fearless Competitor, is President of Fun and Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.”

Find New Customers helps businesses develop and implement demand generation programs to improve the way they find and acquire sales leads using best practices in lead generation.

“Ogden’s created amazingly viral white papers (on B2B demand generation)” TJ McHugh, SalesRescueTeam.com