On November 10, 2010 at 1PM Eastern Time, Acxiom and Find New Customers partner on a free webinar to deliver
“Creating (Buyer) Conversation with Personality“
There you’ll learn how to engage buyers with fun and interesting approaches.
Sign up for the webinar here.
Forgive me while I jump up on my soapbox.
The #1 problem in business is a lack of quality sales leads (MarketingSherpa) There’s a simple and cost effective way to attract buyers - but few are doing it. Demand Generation starts by attracting prospective buyers. Attract buyers the way you attract a crowd.
I’m damned passionate about this. IMHO…
- 98% of B2B websites are boring. Dull. Sleep-inducing. Zzzzzz.
- A select few are fun, exciting, simple, entertaining, etc.
Which would you rather be? I’ll give you a hint. The latter generates a LOT more revenue.
One year after starting the process of moving from 1. to 2., Kinaxis measured these results.
- 2,700% increase in website visitors
- 3,200% increase in conversions (leads)
- 5,300% increase in traffic to the blog
Who wouldn’t kill for results like that?
Sign up for the webinar here.
What do you think? Is personality important? We love comments and re-Tweets and sharing via links below.
“Ogden’s created amazingly viral white papers (on B2B demand generation)” TJ McHugh, SalesRescue Team
Jeff Ogden, the Fearless Competitor, is President of Find New Customers “Lead Generation Made Simple”
Find New Customers helps businesses develop and implement demand generation programs to improve the way they find and acquire sales leads using best practices in lead generation.
