5 Lessons a BtoB Marketer can Learn from ‚ÄúBreaking Bad‚ÄĚ (via¬†)


This is a fun post! (We‚Äôre re-running this very popular post. Please note the controversy below, which I welcome. Note that we even post critical comments. We invite you to weigh in as well.) Have you heard of AMC‚Äôs critically acclaimed series ‚ÄúBreaking Bad?‚ÄĚ If you‚Äôre a business to business marketer looking engage buyers to‚Ķ

My Thought Leadership Interview with Eloqua


As one of the top experts in marketing lead generation, Eloqua recently invited me to share insights on the marketing automation space and they ran it recently. And we did a great radio show (Expert’s Roundtable) on btob lead generation last week for Focus.com. SandHill.com ran an article by us on Software Marketing too, entitled “What’s…

Thank you, Jill Konrath. America owes you a debt of gratitude


If you agree with this post, I hope you take the time to contact Jill and convey to her how this benefited you. A couple of hours ago Jill Konrath sent a newsletter to the subscribers to Get Back to Work Faster. In it she announced there would be no more newsletters or webinars. In effect, Get Back…

The Fearless Competitor (@fearlesscomp) appears on HubspotTV


Watch and Enjoy! In this episode of HubspotTV on November 19, 2010, the marketing strategist known as the Fearless Competitor (@fearlesscomp) is the special guest. I hope you enjoy this show as much as I did. Jeff Ogden, the¬†Fearless Competitor, is President of Fun and Find New Customers ‚ÄúLead Generation Made Simple‚ÄĚ Check out the‚Ķ

Over the holidays, check out the B2B Marketing ‚Äúlibrary‚ÄĚ (via¬†)


Over this long weekend, we invite you to visit the B2B marketing ‚Äúlibrary‚ÄĚ at Find New Customers. With the long Thanksgiving holidy in the USA, executives look forward to visiting with family. But they they also have some quiet time for reflection and undoubtedly have one eye keenly trained on 2011 too. With the economic‚Ķ

Abraham Lincoln’s Thanksgiving Address - Thought of the Day


Happy Thanksgiving to everyone from the Fearless Competitor. In honor of this holiday, we share thoughts from America’s only poet president, Abraham Lincoln Abraham Lincoln’s Thanksgiving Proclamation (from the collection of Lincoln’s papers in the Library of America series, Vol II, pp. 520-521). The year that is drawing towards its close, has been filled with…

Marketing Automation is like Skiing - need for Jumpstart


Forrester Research recently shared some interesting insights on marketing automation. The author observed that most companies who buy marketing automation load their house list into the software, then send out an email campaign. As a result, it becomes a glorified email platform. They say that companies fall into 3 traps: The Process Trap The Content…