Watch the Fearless Competitor live on HubSpot.tv on November 19th at 4:00. Mark your calendars!
Fearless Competitor, the very popular B2B marketing and demand generation blog, is found at www.fearlesscompetitor.net (FearlessCompetitor dot com - the ugly CMS piece of crap is not the same.)
Find New Customers, the B2B marketing and demand generation gurus are found at www.findnewcustomers.com. 8 out of 10 companies say quality sales leads is their problem, so answers are only found at .com. (FindNewCustomers dot net, another crappy CRM page, is not the same)
Please make a note of the legitimate homes of these important sites.
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Jeff Ogden, the Fearless Competitor, is President of Fun and Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.”
Find New Customers helps businesses develop and implement demand generation programs to improve the way they find and acquire sales leads using best practices in lead generation.
“Find New Customers, can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.
Watch the Fearless Competitor live on HubSpot.tv on November 19th at 4:00pm. Mark your calendars.
A client of Find New Customers, the demand generation consultancy, said those very words to me. Cool, you’ve got a few white papers (Like one of ours here.) But to generate high quality sales leads, you need a lot more content. How can you get all the content needed?
What if you had a comprehensive content marketing program instead? How?
To illustrate, take one of those white papers and:
- Shoot a video interview of the author, discussing key points from the white paper (post to YouTube)
- Split out the audio from the interview and turn it into a podcast (post to iTunes)
- Develop a brief narrated introduction to the white paper in PowerPoint (post to SlideShare and myBrainshark.com)
- Commission a transcript of the audio. Sit down with a highlighter and flag key passages. Turn those into 3-4 blog articles.
Now your one white paper turned into 7 or 8 pieces of quality marketing content.
What do you think? How do you suggest we reuse content?
What do you think? We love comments and people who share.
Focus Roundtable on B2B Lead Generation
Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is a lead generation company in New York.
Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) deliver low cost lead generation developing and implementing marketing lead generation programs to improve the way you find and acquire high quality sales leads using best practices in b2b lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.