In our recent popular post, Inside the Mind of the B2B Buyer, the data showed that buyers today look for educational content at every stage of the buying process. That means you need tons of great content for Lead Nurturing. And you need content mapped to every variable - industry, title, stage of the buying process, and more.
(If you wish to learn about lead nurturing in lead generation, click the SalesBuzz Radio Show. Dan McDade of PointClear said of this radio show “If more people listened to Jeff (The Fearless Competitor) a lot more would be sold.“)
One of the reasons we introduced the Marketing Automation Acceleration Service recently is the inability of companies to create enough or the right content for lead nurturing in their demand generation programs, which hampers their ability to generate sales leads.
Content is so important that we constantly search for new ways to create great content, which leads me to this post by a good friend, Jim Burns, CEO of Avitage, an expert on content marketing. In the post below, Jim explains how webinars can become a great content acquisition vehicle.
(You can link to the original post here. http://blog.avitage.com/avitage/2010/05/rethinking-why-do-you-do-webinars.html)
