In a great blog article entitled “5 Predictions on the Future of Marketing, PR and Advertising Agencies” David Siteman Garland argues that the era of big companies and big firms is over. “Do-it-yourself tools makes it accessible (to anyone)” You can read this post at 5 Predictions .
He goes on to describe the demise of the traditional marketing, PR and advertising agencies. “The happy divide between Marketing PR and Advertising Agencies has crumbled.” Because of the power of content, social media and other tools, the expert specialist is a better choice.
I found this blog article timely as this week Find New Customers announced its
Product Launch Service
Not just product launches, but the age of the virtual company has arrived. Big buildings and huge staff — who needs it? We can find specialists in nearly any discipline. Need accounting work done? Rent an accountant. Write an e-book or white paper? Hire a content marketing specialist. Improve your webinars? Hire the experts at Avitage. Want a demand generation program? Rent a top expert like the demand generation company Find New Customers.
No matter what your problem, the person who is ideally suited to solve it is out there. Google let’s you find an expert quickly. The era of big office buildings and large in-house staff is over.
What do you think? Do you agree or do you think I’ve lost my marbles? We love comments and we provide buttons for you to share on social networks.
Companies today need a Chief Content Officer. Looking for the simple guide to B2B Marketing? Download How to Find New Customers.
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Jeff Ogden, the Fearless Competitor, is President of Find New Customers, a top lead generation company. “Lead Generation Made Simple.” He’s an expert in demand generation and also the author of three highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota, and a new one on email marketing, as well the e-book, Prospect Driven Marketing and holds a BBA in Marketing from the University of Notre Dame.
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Jeff Ogden