Everyone talks about the need to integrate Sales and Marketing. In fact, it’s become too much beating of a dead horse at this point. We need a fresh approach and I found one which I wish to share with my dear readers.

Tell your story using something everyone can relate to, like chocolate and peanut butter.

Enough Talk. Let’s Take Action

The smart folks at Corporate Visions used a new way to broach the subject of sales and marketing alignment for their Marketing and Sales Alignment Executive Forum coming up October 7-8 in Lake Tahoe, NV.  B2B Marketers can learn from this approach.

It contains all the elements of a good story:

• Something the viewer can relate to.
• Something the viewer can sense. (taste, not just vision)
• Surprise - a remarkable conclusion

Watch this Brainshark video (5 minutes) and think about how your business can learn to tell stories with analogies.

What do you think?  Do you have good stories of analogies?  We love comments and we provide buttons so you can share this on social networks, if you wish.

Companies today need a Chief Content Officer.

Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Just go to http://tweetchat.com/ and enter hashtag #b2bchat.

Jeff Ogden, the Fearless Competitor, is President of Find New Customers, a top lead generation company. “Lead Generation Made Simple.” He’s an expert in demand generation and also the author of three highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota, and a new one on email marketing, as well the e-book, Prospect Driven Marketing and holds a BBA in Marketing from the University of Notre Dame.