Here are my six keys to business to business marketing today. It is my firm belief that companies ought to embrace these six points for success.
- Simplify - Less is more (people only read 28% of the info anyway)
- Entertain - Stop boring us (We have the patience of gnats)
- Educate - Help us learn (We love to learn)
- Share - Give us content we can use (Duh. What a concept!)
- Serve - Earn our trust over time (Trust is earned)
- Listen - Stop shouting and listen to us (We have something to say.)
That’s it. My 6 keys to B2B marketing success today.
What do you think? We love comments, retweets, Twitter followers and Facebook fans (okay, likes).
Jeff Ogden, the Fearless Competitor, is the President of Find New Customers “Lead Generation Made Simple,” and considered to be a top lead generation company.
While you’ll find a plethora of demand generation experts, Find New Customers is the simple place to learn and share. He’s also an expert in Lead Nurturing and was a special guest on SalesBuzz Radio. “If more people listened to Jeff , a lot more would be sold.” Said Dan McDade ofPointClear.
He’s also the author of the highly acclaimed lead generation and sales white papers, How to Find New Customers and Definitive Guide to Making Quota, and he’s currently writing a new white paper on using email to drive sales leads entitled: Moving from Transactional to Conversational Email: New Ways to Use Email to Engage Prospective Buyers and Grow Sales.
@fearlesscomp on Twitter
Jeff Ogden
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