John Neeson of SiriusDecisions estimates that “less than 25% of those who have marketing automation are taking full advantage of the system’s functionality.”

Chris Selland Capital says “For the most part, marketing automation outsourcing is the way to go. For a lot of mid-sized businesses in particular, they into a situation where they don’t have the skill set in-house. They ought to select an implementation partner before they select software.”

“Experts suggest a crucial first step is choosing an implementation partner.”
from DemandGenReport white paper ‘Don’t Buy Marketing Automation and Let It Collect Dust”

BETHPAGE, NY, June 10, 2010 /24-7PressRelease/ — Nearly seven out of 10 businesses say that “generating high quality leads” is their top challenge, according to researcher MarketingSherpa.

To address this problem, many businesses invest in sophisticated tools from marketing automation software providers such as Eloqua, Marketo, Silverpop, Pardot, HubSpot, Genius.com and Market2Lead. But marketing automation software customers are realizing that tools alone do not address the high-quality leads problem. Lead generation takes remarkable content that’s well mapped and rock-solid processes. Find New Customers has launched a new service, the Marketing Automation Acceleration Package, which provides frustrated marketing automation software customers with a fast and cost-effective approach to getting their new software online and into production quickly.

Dubbed the “Ferraris collecting dust” problem, it’s the common occurrence of owning a high-performance vehicle but not having the knowledge or resources required to take it on the road. In this case, marketing automation software is a very powerful and capable vehicle, but without the fuel of content and the driver skills of processes, it sits collecting dust.

In fact, David Raab, marketing technology consultant and author of the Raab Guide to Marketing Automation Systems says:

“Our studies have shown that careful planning makes all the difference in the speed and success of marketing automation deployments. Companies with little marketing automation experience should seriously consider using an outside expert to ensure a smooth and effective implementation.“

Jeff Ogden, President of Find New Customers stated “With the financial pressures of a challenging economy, companies lack the resources to get full value from their software investments. It’s not software features that make it work, but rather a best-practices approach. Our expertise means that companies can turn that software into a hard-working lead generation machine in short order.”

To learn more about the new service, please visit Marketing Automation Acceleration Service

Ogden, sales and marketing expert, employs best practices in lead generation to help companies acquire customers and crush competitors via demand generation programs. His proven track record of exceeding targets speaks to his fearless competitor attitude and results-oriented nature. Jeff’s recent works include popular white papers and eBooks including “How to Find New Customers” and “Definitive Guide to Making Quota,” as well as the upcoming white paper “Moving from Transactional to Conversational Email Marketing” (http://www.findnewcustomers.net/getcustomers).

About Find New Customers LLC
Find New Customers helps businesses implement programs and processes to acquire new customers. Company president, Jeff Ogden, the Fearless Competitor,  is also author of the highly regarded demand generation white paper, How to Find New Customers. In addition, he writes a popular blog, Fearless Competitor

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