From $5,995 to $18,995 plus expenses
Congratulations on your purchase of marketing automation, such as Eloqua, Marketo, SilverPop, Manticore, or Genius.com. Is it working or is it merely collecting dust?
As I learned in my conversation with email marketing expert, Joel Book of ExactTarget (at left), software’s merely an enabler. It’s an engine. It’s a race car like a Ferrari. But remarkable content and lead generation processes are fuel and a driver for that Ferrari. Without racing fuel and an expert driver, they sit there and collect dust.
Do buyers of marketing automation struggle? Listen to what top sales expert, Kevin Temple of Enterprise Selling had to say:
Found out this company purchased XXX (well-known and expensive marketing automation software) some time ago, and it’s just sitting there collecting dust. Thought there must be a lot of other companies that have done the same thing. Find New Customers can certainly help them.
I asked the Chief Marketing Officer of this well-known marketing automation software company if this was a problem. He replied “Indeed – a big problem. All of our clients have deployed (our software), but some are only using a small fraction of its capability.”
Take a look at what marketing automation expert, David Raab found:
“Our studies have shown that careful planning makes all the difference in the speed and success of marketing automation deployments. Companies with little marketing automation experience should seriously consider using an outside expert to ensure a smooth and effective implementation.”
David Raab, marketing technology consultant and author of the Raab Guide to Marketing Automation Systems
Perhaps you now own a fine marketing automation platform. However, can you get maximum results out of it? Few businesses have the expertise or even the time to deliver rapid results. They simply do not have the racing fuel and skilled drivers for their Ferrari.
This is where the professionals at Find New Customers come in. Our expertise in creating b2b demand generation programs are exactly what businesses need to get the value of the investments they already made. We fill your Ferrari with racing fuel and train expert drivers.
Here are some key services we offer to help you gain improved fiscal results and a competitive edge – to win races:
- Prospect targeting and identification – find more prospects with a finely targeted approach.
- Persona development and targeting – the better you know prospective buyers and how they buy, the more effective you become.
- Buying process identification – map your content to the way people buy greatly improves its effectiveness.
- Universal lead definition – get everyone on the same page about what is and what is not – a lead.
- Lead nurturing – learn to walk prospective buyers through a story-telling approach from their initial problem to how they can solve it, and like most good story-telling books, let them go back and forward in the story with hooks at every at every stage to keep buyers engaged.
- Lead scoring – Marketing automation supports powerful lead scoring and using it, you can help sales determine what’s a good lead and what is not. By going after only good business, sales can maximize the use of their valuable time.
These services, delivered over 8 weeks (6 weeks on site and 2 off — using 2 on site, 1 off, 2 on site, 1 off, 2 on site) can quickly empower your business to transform marketing automation into a superb demand generation platform.
To contact us about this valuable service and to take advantage of our free offer, click Marketing Automation Acceleration and fill out the form there.
(Editors Note – our press release on this new service comes out tonight.)
What do you think? We love comments.
Every business today needs a Chief Content Officer.
Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Just go to http://tweetchat.com/ and enter hashtag #b2bchat.
Jeff Ogden, the Fearless Competitor, is President of Find New Customers “Lead Generation Made Simple.” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota, as well the ebook, Prospect Driven Marketing (and he’s about to start on his third white paper) and holds a BBA in Marketing from the University of Notre Dame.
Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation.