I’ve not yet read it, but I’ve heard nothing but great reviews to date. If you are in Sales, run to Amazon right now and buy it.
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Jeff Ogden, the Fearless Competitor, is President of Find New Customers “Lead Generation Made Simple.” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota, as well the ebook, Prospect Driven Marketing (and he’s about to start on his third white paper) and holds a BBA in Marketing from theUniversity of Notre Dame.
Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation.