Recently it was brought to my attention that the Section 5 Case Study in Definitive Guide to Making Quota contains a case study on Marketo that closely matches one of my favorite marketing books, eMarketing Strategies for the Complex Sale, by Ardath Albee.
I made a last-minute change and by hurrying, I failed to properly credit the source of this case study. The white paper was changed some time ago to properly credit the source, but that’s not enough. I also believe I owe Ardath a sincere and heartfelt apology in public – via my very popular blog. Hence, this post.
I deeply regret publishing content that someone else created.
Sorry, Ardath. My error. I’ll do my best to ensure it never happens again.