5 Tips and Tricks to Make Your Blog ROCK!

(reposted to fix the permalink. thanks)

Many bloggers struggle to create a frequently updated blog. I’ve even heard people say not to blog frequently because you need great content. The CMO of Satmetrix, Deb Eastman told me she can barely get to it once a week. But a blog’s a great way to engage readers, and as Hubspot found, a frequently updated blog makes a big difference.

Since I’m a very prolific blogger and I publish great content every weekday, here are 5 tips and tricks I’ve learned that you can use too:

  1. Create simple and easy serial content
    For instance, I publish “60 Seconds with the Fearless Competitor” every Friday. How? Come up with an idea, create a prop, turn on the webcam and talk for one minute. It’s easy. And it is 20% of your weekly content.
  2. Offer to interview experts
    A Thought Leadership series is a great idea. Just create a set of questions and invite top experts. I did it with many top expers like Jon Miller of Marketo, Trish Bertuzzi of the Bridge Group, Kevin Temple of Enterprise Selling, Paul Dunay of Buzz Marketing for Technology and Brian Kardon of Eloqua. Post one a week and we’ve got 40% done.
  3. Read other blogs and share great content
    You can blog about other blogs.  For instance, Paul Dunay had a great article at Buzz Marketing for Technology entitled “Who’s Your Social Media Lightening Rod?” It gave me a great idea for a blog article and I link it to Paul’s article.
  4. Enlist the aid of other bloggers
    Invite experts to write a guest post. I’ve written guest posts for HubSpot, Genius.com and B2B Blogger.  They can write for you too.
  5. Build a community of experts
    Genius has ConnectedMarketer. Focus has Expert status.  You can connect thought leaders. Invite them to add content.

Think. All the time. Read a lot. Talk to people. Ask questions.  You can become a content factory.

What did I miss? Do you have other tips and tricks? We’d love to hear from you.

Check out our Thought Leadership Interview series.

Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Just go to http://tweetchat.com/ and enter hashtag #b2bchat.

Jeff Ogden, the Fearless Competitor, is President of Find New CustomersLead Generation Made Simple.” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota, as well the ebook, Prospect Driven Marketing (and he’s about to start on his third white paper) and holds a BBA in Marketing from the University of Notre Dame.

Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation.

2 Responses to “5 Tips and Tricks to Make Your Blog ROCK!”


  1. 1 Joette Andrews May 24, 2010 at 6:50 pm

    These are great tips for someone new to blogging like myself! It can be difficult getting over the block of not knowing what to write about and you offer some great information on where to gain/discover content. I really like the “60 Seconds with the Fearless Competitor” - it offers something different to your readers. Thank you for the very informative post!

    • 2 jefflogden59 May 24, 2010 at 6:53 pm

      Thanks for the thoughtful comment, Joette. Blogging is very important and many people don’t know how to create compelling content on a regular basis. If I helped a few - great!

      Jeff


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