7 Ways to Take Your Webinars to the Next Level «

I always love it when we look at something we all know, like webinars, and we think we’re experts - we know it all. But then someone shocks us by using a fresh approach to make them vastly better.

Jim Burns at Avitage has done this with his blog article, 7 Ways to Take Your Webinars to the Next Level.

In most webinars (and the Fearless Competitor has done many) you practice and pray — hoping the technology works as advertised. Before the event you email, Tweet and blog about your webinar, attempting to drive up attendance. And you record it to share with your attendees. But Avitage has taken a fresh and innovative approach, which I wish to share with the readers of Fearless Competitor.

In his blog article, Jim explains how to pre-produce your webinar, create a 90 second trailer, develop an executive version, create a fully indexed version, build a companion microsite and enable snippets for sales and marketing.These are all great ideas and I hope you check out the article and use Avitage to help you in your next big webinar.

Click the link to read the Avitage blog article.

7 Ways to Take Your Webinars to the Next Level

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Jeff Ogden, the Fearless Competitor, is President of Find New Customers “Lead Generation Made Simple.” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota, as well the ebook, Prospect Driven Marketing and holds a BBA in Marketing from the University of Notre Dame.

Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation.

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1 Response to “7 Ways to Take Your Webinars to the Next Level”

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1 Jim Burns May 6, 2010 at 2:49 pm

Thanks Jeff,

A client benefited from this approach a couple of weeks ago when he was stranded in London due to the Iceland volcano! His client was nervous, but the webinar was in the can before he traveled.

For another client, we were able to triple his registrations when we promoted his webinar a second time with a 2 minute promotional vignette: http://avitage.com/a?q26ztsb&