60 secs with the Fearless Competitor - Buyer Personas

This is a new series for every Friday.  60 seconds clip with the Fearless Competitor.

In this first episode, we discuss the need to publish great content - in places were buyers can be found.

Episode 1: How to Fish Where the Fish Are — Buyer Personas

Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Just go to http://tweetchat.com/ and enter hashtag #b2bchat.

Jeff Ogden, the Fearless Competitor, is President of Find New CustomersLead Generation Made Simple.” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota, as well the ebook, Prospect Driven Marketing and holds a BBA in Marketing from the University of Notre Dame.

Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation.