5 Secrets to Marketing Automation Success

Jon Miller, VP Marketing
Jon leads strategy and execution for all aspects of corporate communications, demand generation, brand, and product for Marketo (where he eats his own dog food and practices what he preaches). Jon explores best practices in demand generation, lead management, and online marketing in his popular blog, Modern B2B Marketing, and is a frequent columnist and speaker at industry events. Before co-founding Marketo, Jon was a vice president at Epiphany, a CRM strategist at Exchange Partners, and a strategic consultant for Gemini Consulting. Jon graduated Magna Cum Laude in Physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

5 Secrets to Marketing Automation Success
Companies are scrambling to implement marketing automation to improve marketing results and drive more revenue, but marketing automation is still a new discipline and most companies don’t know exactly what to do with the system once it’s in place. In this webinar, Jon Miller, co-founder and VP Marketing of marketing automation leader Marketo and author of the Modern B2B Marketing blog, will share the secrets to how Marketo has implemented marketing automation internally, including innovative lead nurturing strategies, the latest lead scoring techniques, and the most critical metrics for measuring and forecasting the impact of demand generation on revenue.

Register for “5 Secrets to Marketing Automation Success” on Wed., April 28 2pm EST

Register for “5 Secrets to Marketing Automation Success” on Thurs., April 29 2pm EST

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Jeff Ogden, the Fearless Competitor, is President of Find New CustomersLead Generation Made Simple.” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota, as well the ebook, Prospect Driven Marketing.

Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation.