“White papers remain the most effective piece of marketing collateral (for lead generation programs), with 80% of respondents finding them moderately to highly influential in the purchasing decision.” (Eccolo Media)

But in this world of hundreds of TV channels, YouTube, Twitter, et al, readers are swimming in information.  How does a powerful lead generation tool like a white paper engage the busy and overloaded executive of today?

This is where the book Crafting White Paper 2.0 comes in.   Jonathan Kantor of The Appum Group “The White Paper Company” and he also writes the White Paper Pundit blog.

I had the great pleasure of interviewing Jonathan about his new book recently.

You can listen to my interview with this expert by visiting my podcast blog or my B2B Demand Generation iTunes channel (It’s free).  In fact, if you subscribe to our iTunes channel, you can sync your iPod, Blackberry or other smartphone and listen while you work out, mow the yard, shovel snow, etc.

I hope you’ll subscribe to this and our many other podcasts on b2b lead generation best practices.

What do you think? Do you have good white papers?  Are you trying to develop them?

We welcome all comments and respond to every one.

What do you think? We love comments and people who share.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.

Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers using the form below.