Find New Customers recently hosted a webinar featuring Joe Pulizzi of Junta42 and co-author of Get Content, Get Customers for a terrific presentation on this topic.
Why does content matter?
- Almost 95% of buyers said the solution provider they chose provided “ample content to help navigate them through each step of the buying process.
- Less than 10% of buyers were contacted cold by the seller.
- 78% of purchases started with information gathering.
You can access a special streaming, fully indexed version at ‘
Content Marketing: Publishing is the New Marketing.
What do you think? What is your content strategy? We welcome comments and respond to all.
What do you think? We love comments and people who share.
Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.
Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.
If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers using the form below.
