This is a new series for every Friday. 60 seconds clip with the Fearless Competitor. In this first episode, we discuss the need to publish great content - in places were buyers can be found. Episode 1: How to Fish Where the Fish Are — Buyer Personas Join us every Thursday at 8pm ET/5pm PT…
Thought Leadership Interview #5 - Sales Visionary Sharon Drew Morgen
Sales visionary and thought leader Sharon Drew Morgen, author of the remarkable and groundbreaking book Dirty Little Secrets: Why buyers can’t buy and sellers can’t sell and what you can do about it, sat down with the Fearless Competitor to answer a few questions about her book and her insightful ideas for facilitating change management for buyers…
What Makes (and Ruins) Great Company Stories
By Vistage speaker Jeff Ogden Does your company convey a remarkable story about its products or services? To make your products competitive in a world filled with marketing chatter, you need a memorable story that people want to share with each other. When you use a great story to convey your brand, people start talking…
Lead Gen experts should take the word “campaign” out of their vocabularies
Mike Damphousse of Green-Leads penned a great article. He had a discussion with Craig Rosenberg, the Funnelholic, and both agree on the need to get rid of the idea of marketing campaigns. They simply don’t fit the world of lead generation today. I could not agree more. Marketing is a continual, ongoing process. Instead,…
Video - great book on B2b e-marketing by @ardath421
What do you think? We love comments and people who share. Focus Roundtable on B2B Lead Generation Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is a lead generation company in New York. Find…
New feature for Fridays — 60 secs with the Fearless Competitor
We’re introducing a new feature here folks. Starting this Friday, we’ll post a one minute video clip with tips on B2B demand generation. Short, direct and to the point. Hope you like it. Let us know. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Just go to http://tweetchat.com/…
How will the Salesforce/Jigsaw acquisition change the B2B industry?
The data quality problem If we don’t know you, we can’t sell to you. And if we ask for too much, we lose you. To look the problem, let’s examine just one industry, E-Commerce, and see the results of their email campaigns: less than 1 in 5 emails is opened (19.8%) and over 4.5% bounces,…
Thought Leadership Interview #2: Trish Bertuzzi of the Bridge Group
I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This time we interviewed one of the sharpest and hardest working ladies in sales and marketing — Trish Bertuzzi of The Bridge Group. If you like what Trish has to say, all of her contact information is included…
5 Secrets to Marketing Automation Success
Jon Miller, VP Marketing Jon leads strategy and execution for all aspects of corporate communications, demand generation, brand, and product for Marketo (where he eats his own dog food and practices what he preaches). Jon explores best practices in demand generation, lead management, and online marketing in his popular blog, Modern B2B Marketing, and is a…
5 Tips for Developing Strong Buyer Personas
B2B Lead Generation | 5 Tips for Developing Strong Buyer Personas (Find New Customers has partnered with the Buyer Persona Institute for a series of free training videos for you.) Buyer Personas are the foundation of great B2B marketing. Without personas, you simply cannot be great at demand generation. Personas are needed to tell you…
