My experience with Inbound Marketing University

March 31, 2010 2 Comments

(Editor’s Note – We recently learned that Amazon.com offers this blog on Kindle for just $.99 a month.)

How to Blog Effectively for Business (GF101)

Inbound Marketing is red-hot. 9 out of 10 buyers say they find sellers. As a result, cold callers are competing over table scraps.

That’s why I’m taking the Inbound Marketing University training course and want all my fans to take it too.  In fact, our demand generation training course for this coming Wednesday covers inbound marketing, and I encourage our readers to take this course.

Here are my three blogging goals:

  1. Keep it short and engaging
  2. Use lots of images
  3. Encourage interaction and comments.  Respond to each using the commenter;s name.

I hope you’ll join me in this journey.  Please let us know by emailing jeff.ogden at findnewcustomers.com or commenting here.

Also, while you’re here, why don’t you download the free and highly acclaimed white paper, How to Find New Customers?

What do you think? We love comments and people who share.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.

Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers using the form below.






Filed Under: Marketing
  • http://reviewdiary.com/reviews/review/1103/TrevorBurnham Trevor Burnham

    As a programmer, I expect a certain level of specificity from books about things like SEO and social media. Website Optimization, for instance, is a wonderfully detailed, technical yet highly readable book on how to achieve higher search engine rankings and more conversions. Inbound Marketing, by contrast, is for non-technical managers. It assumes that you have employees who will figure out the details for you if you give them broad guidance. It expects you to be unfamiliar with terms like “subdomain” and “RSS.” So the advice in this book is apt, but air-thin to experienced web developers. There are some parts of the book that are well-intentioned but unrealistic, such as the chapter on how to hire a marketer. I don’t envy the non-technical manager charged with making such a hire; it must be even more baffling than trying to hire a brilliant programmer. But the suggested interview questions–e.g. “How many LinkedIn followers do you have?” and “Do you have a channel on YouTube?”–are weak indicators of talent at best. Ultimately, if you are a manager who wants to build a strong web presence but have no familiarity with Twitter and its social media ilk, then I’d recommend Inbound Marketing. But more importantly, I’d recommend that you foster an interest in the details of what your employees are doing to build that presence and why. The average programmer with a Twitter account knows more about inbound marketing than you will at the end of this book; you can learn a lot from them.

    Trevor Burnham

  • http://www.inboundmarketeer.nl Robbert van den Heuvel

    Hi Jeff,

    I totally agree with you on this. I received an IMU graduation last november. Still I’m one of the few Dutch marketers with this degree. Goog luck with the exam, I’ll keep following your endeavours!

    kind regards,
    Robbert

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