Price WaterhouseCoopers recently released their 13th annual Global CEO survey. (Thanks for Arthur Clark of Clark Search Group for sharing it.) But my busy readers don’t have time to read the whole report, so I share the 4 key points here. ‘
You’ll get key take-aways quickly.
Smarter Growth
- Cost-Cutting
This was the top priority last year and, though down a bit, it remains #1. Companies are looking to cut costs, plain and simple.Take-Away: Do you help them reduce costs?
- Managing Risk
This surprised me a bit. CEO’s have a major focus on reducing risk. Assessing strategic risk is the top priority for Boards.Take-Away: Do you help them take out risk?
- Retrenching
Basic blocking and tackling here. Focus on existing markets. Use internally developed cash.Take-Away: Do you help them with the basics?
- Cost, People, New Customers
Where’s the money going? Cost efficiencies, leadership development, and organic growth — in that order.Take-Away: Are you focused where they are?
Click on PWC CEO Survey to access the data.
What do you think of this survey? Do you agree with these priorities? Tell me what you think.
We’re also proud that Find New Customers scored a 99.6 out of 100 in HubSpot’s website grader. Thanks for all the links everyone!
Jeff Ogden is President of Find New Customers “Lead Generation Made Simple”
He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota, as well the ebook, Prospect Driven Marketing.
Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation.
