“The Office” and the world of sales

The most recent episode of The Office was all about “New Leads.”

Salespeople were going crazy, looking for the latest leads from corporate. Of course, Michael screwed it up and the leads ended up in the dump.

This episode rang true for me. Salespeople need leads, and the techniques of the past, such as cold calling and blasting out emails, rarely if ever work today. And just like the salespeople in The Office were desperately looking for leads, so too your salespeople look for leads - desperately.

Where do leads really come from? It’s not as simple as having corporate blow a wad of money like Dunder-Mifflin.

Today, you need Content Marketing, Lead Nurturing, Lead Scoring, Progressive Profiling, Buyer Personas. Huh? Doesn’t make sense?

Head over to Find New Customers. Download How to Find New Customers. Then contact us and let us help you make your salespeople very, very happy. Dwight, Jim, Meridith and the rest will thank you.

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the ways they attract and earn the trust of prospective customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

“Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay