(Editor’s Note - We recently learned that Amazon.com offers this blog on Kindle for just $.99 a month.) How to Blog Effectively for Business (GF101) Inbound Marketing is red-hot. 9 out of 10 buyers say they find sellers. As a result, cold callers are competing over table scraps. That’s why I’m taking the Inbound Marketing…
My thought leadership interview at Marketo
Recently, Marketo — a marketing automation company with an extremely popular blog called Modern B2B Marketing contacted me and invited me to share my expertise in B2B demand generation with their readers. While this article will soon post to their blog, I’m delighted to also be able to share these insights with my readers. Here are…
4 CEO Priorities in 2010
Price WaterhouseCoopers recently released their 13th annual Global CEO survey. (Thanks for Arthur Clark of Clark Search Group for sharing it.) But my busy readers don’t have time to read the whole report, so I share the 4 key points here. ‘ You’ll get key take-aways quickly. Smarter Growth Cost-Cutting This was the top priority…
Wrapping up week one of demand generation training
This marks the end of week one of Demand Generation training. Hope everyone is finding great value in it. We’re sending one email per day — each one on one demand generation top — to each of the people who registered. Starting at 11am ET Monday, the training course will cost $79 for the one…
The Giant Who Was More than a Match
B2B Marketing | The power of Story-Telling Marketing is about great story-telling, so pull up a chair and listen. It’s a good lesson on how things are sometimes not what they appear to be. Once upon a time there was a tiny village cursed by a ferocious monster who blocked the only road leading into…
The story of Old Joe
Have a difficult boss, partner or employee? Are they stubborn and unwilling to listen? Instead of confronting them and telling them what they are doing wrong, use a story. As an example, look at the story of Old Joe, a country farmer. Old Joe was a farmer with a neighbor who lived across from him…
“The Office” and the world of sales
The most recent episode of The Office was all about “New Leads.” Salespeople were going crazy, looking for the latest leads from corporate. Of course, Michael screwed it up and the leads ended up in the dump. This episode rang true for me. Salespeople need leads, and the techniques of the past, such as cold…
Are You Going Too Far in Your Sales Calls?
Special guest article by Jill Konrath of Selling to Big Companies. She’s my all-time favorite and I’m pleased to share the great article with my readers. Call me a prude if you will, but I’ve had it with sellers who are totally clueless that they’re going too far, too fast in their initial meeting with…
Inside the mind of the B2B buyer — demand generation training
Another great session with Genius and DemandGen Report yesterday on the results of their survey of B2B buyers. The bottom line: the world is very different from the way it used to be. If you are using traditional outbound selling approaches, such as cold calling and email blasts, it’s barely working. I also got an…
Happy St. Patrick’s Day to everyone
Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota, as well the ebook, Prospect Driven Marketing. Find New Customers helps business develop and implement programs to improve the way they find and…
