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Joe Pulizzi is co-author of the best-selling book Get Content, Get Customers. He’s also the Founder and Chief Content Officer at Junta42. He is considered the foremost expert on content marketing.
But you may be thinking, “What is Content Marketing and why should I care?” Let’s look at Joe’s own definition for content marketing:
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
And they do. Content marketing is being used by some of the greatest marketing organizations in the world, including P&G, Microsoft and Cisco Systems. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.
You can learn more by downloading the free white paper from Junta42, How to Attract and Retain Customers with Content NOW.
Now, you may be thinking “Hey, this is pretty cool. I’d love to attend so I can learn from Joe, but how can I become an Insider?” The answer is to click on the link below:
Sign me up for Insiders (free)
Once we receive your Insider signup, we’ll send you an invitation to the event with Joe.
Jeff Ogden is the President of Find New Customers “Lead Generation Made Simple.” He’s also the author of the highly acclaimed white paper, How to Find New Customers as well as the soon-to-be-released The Definitive Guide to Making Quota. He’s also the co-author of the eBook, Prospect-Driven Marketing along with Arthur Germain of The Communication Strategy Group.