Recently I had the opportunity to pen an article for Mike Volpe, VP of Marketing at HubSpot. 
I penned an article on one of my favorite topics — story-telling, which prompted a lot of comments, but some interesting ones too. And it really fleshed out my thoughts. Before I share my new connections and insights, I need to make one strong recommendation to you:
If you’re thinking of doing a guest post for a hot company like HubSpot, get cracking now. There’s no time like the present.
First, my article prompted discussions from many but one person who connected with me really caught my interest. Michael Margolis is an expert in corporate story-telling and he shared a link to his great eBook called Believe Me: A Story Telling Manifesto.
I highly recommend you download and read it.
As I told Michael, I consider story-telling to be the Holy Grail of marketing. Like the Holy Grail, many think it a figment of their imagination. But like the Grail, it is the most powerful marketing weapon a company can wield.
Story-telling is so important, I intend to keep writing about it. So stay tuned as I share ideas from the very best minds in Marketing.
What do you think? Have you done a guest post? What results did you see?
What do you think? We love comments and people who share.
Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.
Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.
If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers using the form below.
Google+
Jeff Ogden
Thrilled to see you exploring this territory with your readers.
The very essence of marketing is getting others to care about the same things you do. That’s especially important if what you’re selling is something new, different, or unfamiliar.
None of us like being lectured at or told what to think. That’s where the principles of narrative are so critical. Not necessarily always telling a literal story, but more so asking the question - are we framing a larger story that our audience can relate to, and identify with?
If you can tell a story that’s THEIR story, a story your audience can locate themselves into, then there’s nothing to sell. That’s the holy grail IMHO.
Thanks for the kind shout out Jeff!