I had the opportunity to be interviewed two times last week.  Both of these interviewers want to speak with me about lead nurturing.

What’s lead nurturing?  It’s process of sharing compelling and interesting information that builds trust with target clients, regardless of their timing to buy.

One of my favorite questions was this:  Is lead nurturing hard to do?  My answer surprised the interviewer.

“Yes and No.”

As Brian Halligan of HubSpot stated so well, companies compete on width of brain today, and not width of wallet.

Lead nurturing takes little money, but a lot of research, thinking, testing and tuning.

Last week we also created a short video to share the upcoming events for Insiders.  (This is my first attempt to put a video in a blog post.  Sure hope it works.)

Jeff Ogden is the President of Find New Customers, “Lead Generation Made Simple”  He’s also known as the Fearless Competitor.  The author of the highly acclaimed white paper entitle How to Find New Customers, he’s also the co-author of Prospect-Driven Marketing with Arthur Germain of Communication Strategy Group.  He can be reached at jogden at findnewcustomers.net.