The world of today is so different from the world most of us grew up in.  So  let’s share 6 key tips to growing your business in this tough economy.  And I’ll also share a great quote from Brian Halligan CEO of Hubspot

“Today businesses compete on share of brain, and not share of wallet.”

It does not take money.  It takes brains.

Tip 1: Become a publisher.

More than ever, you need to publish remarkable content, using blogs, podcasts, video, webinars, speaking, ebooks, and news releases. Remarkable content is not about you or your company, but rather content that people find so interesting that they remark to each other about it. (thanks to Seth Godin for that term).  Write a blog and update it frequently.  I also invite you to visit our partner companies, Avitage and Communication Strategy Group, who specialize in content marketing strategies.

Tip 2: Promote your remarkable content

The Internet makes it easy.  Twitter, FaceBook, Linkedin, StumbleUpon, FriendFeed.  You need to be out there.  And as Brian Halligan said, links that come from people sharing your remarkable content are permanent.  So if you get 5 links a week, that’s 20 a month and 240 a year. It becomes a flywheel.

Tip 3:  Get the consumer of your content to do something

Think about what you want the consumer to do.  Offer something of value, like a phone consultation.  Click through to read and learn more.   Make it easy to do.  Put it above the fold, so it’s easy to find and to take action.

Tip 4: Unleash the hounds

Networking is work.  Doing it all yourself is a mistake.  Let everyone write a blog or post to Twitter.  Set a basic rule “Don’t be stupid.” But by using your whole team, you can generate vastly more links and content, speeding up your flywheel.

Tip 5: Measure and Refine

Your new marketing will need continual refinement and tuning.  So you need to measure your results.  To learn how HubSpot measures results, watch the CEO’s Guide to Internet Marketing webinar with Brian Halligan.

Tip 6: Create a new Marketing team

The traditional marketing process is broken, so we need a new model.  Content is important, so put someone in charge.  Calls to action.  Partners.  Customers Insights.  Evangelist.  Those are a few of the roles in the new marketing paradigm.

Jeff Ogden is President of Find New Customers LLC. “Lead Generation made simple”  He’s also author of the highly acclaimed demand generation white paper, How to Find New Customers and the co-author of Prospect-Driven Marketing.  Find New Customers specializes in helping businesses implement marketing programs to find and acquire new customers.  Companies need sales leads, so they turn to lead generation companies like Find New Customers. Services including universal lead definition, target account definition, value proposition, lead nurturing, lead scoring, appointment setting and more.