In this tough marketplace with companies struggling to make their numbers, I will share an idea in hopes it helps you. I like to think its the Holy Grail of business today — just three simple things businesses need to get ahead today.
For full results, you need all three. One or two won’t do the job.
- Marketing Automation — Good packages out there like Marketo and Eloqua.
- Content Marketing — Marketing automation starves without great content.
- Trigger Events — look for InsideView for software and ShiftSelling for ideas.
Why does this three prong approach work so well today?
Marketing automation is the tool. Content builds trust (lead nurturing) so businesses turn to your company. And trigger events help your salespeople know when they are ready to buy. They call ready buyers at just the right times.
I love the potential. Try it. And let me know how you do. I’d love to hear from you. jogden at findnewcustomers.net
Jeff Ogden is the President of Find New Customers, a lead generation company that helps businesses find and acquire new customers.
