I’m proud to say that Find New Customers has its first channels partner, Business Intelligence Solutions. Good guys. Work with them if you get a chance.
But I also wish to share just how radically different this channels program is from the ones you all know. We used a radically different approach:
- Before starting anytime, we turned Find New Customers into an education hub — a Purple Cow, if you will.
- People started coming and accessing this information in droves. They gladly gave me their email address.
- For several months, these folks were carefully nurtured. An educational email was shared with them every 2-4 weeks.
After years and years working as a channel partner, the story has been the same. Support you with training, software and marketing collateral, but after that, you’re on your own. Lead generation belongs to the partner. It does not work very well. I believe there has to be a better way. There is:
Business Intelligence Solutions just got over 300 well-nurtured leads!
Going forward, Find New Customers will be THE thought leader — the place to go to learn about lead generation. And it will keep driving more and more leads — which I will share with my channels partners.
It’s a very different, and dramatically better — way to run a channels program.
For companies looking for marketing campaigns in b2b lead generation who wish to improve the way they acquire new customers, Find New Customers is the place to go. CSO Insights says companies need to improve the way they generate leads through great marketing campaigns and implement processes for business to business lead generation.
Jeff Ogden, the Fearless Collaborator, is a demand generation expert and sales leader, as well as the President of Find New Customers, a lead generation company, who helps businesses create marketing campaigns for their lead generation campaignsand continually publishes the best lead generation ideas, so his readers can determine the best lead generation strategy to find new customers.
