Great post from Illuminating the Future blog.  Mastering the Customer Success Cycle.

Very similar to the podcast I did with John Keenan, former VP at Oracle.  John talks CARE process — Customer Acquisition, Retention and Expansion and argues that companies need to focus on thee entire process.

Both men are right.  Companies buy businesss improvement — not products.

For companies looking for marketing campaigns in b2b lead generation who wish to improve the way they acquire new customers, Find New Customers is the place to go.  CSO Insights says companies need to improve the way they generate leads through great marketing campaigns and implement processes for business to business lead generation.

Jeff Ogden, the Fearless Collaborator, is a demand generation expert and sales leader, as well as the President of Find New Customers, a lead generation company, who helps businesses create marketing campaigns for their lead generation campaignsand continually publishes the best lead generation ideas, so his readers can determine the best lead generation strategy to find new customers.