What’s Wrong with Tech? Taking a strategic approach to acquiring customers

Recording an exciting new podcast on August 14th.  “What’s Wrong With Tech?”

John Keenan has been the global head of sales for Oracle and sits on the board of directors for several software firms.

He’ll explore the traditional software approach — hire a bunch of salespeople and fire them in six months — and use some ad hoc marketing tactics, like webinars — which simply do not work.  He will show how software and technology firms need to take a strategic approach to customer acquistion.

This is part of the demand generation series with the Fearless Competitor.  People interested in these podcasts can access them in one of three ways:

  1. Sign up for Insiders at Find New Customers. (free)
  2. Subscribe in iTunes (Free)
  3. After 30 days, get  it at the Thought Leadership page.

For companies looking for marketing campaigns in b2b lead generation who wish to improve the way they acquire new customers, Find New Customers is the place to go.  CSO Insights says companies need to improve the way they generate leads through great marketing campaigns and implement processes for business to business lead generation.

What do you think? We love comments and people who share.

Jeff Ogden is President of Find New CustomersLead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York.

Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers using the form below.