Good post by a good friend. I hope my readers enjoy it.
|By Michael Damphousse, CEO/CMO of Green Leads, LLC
Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing -
What is your mix for lead gen?
• Mostly Inbound
The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising. We used the LinkedIn Poll Application to conduct the study, as well as the free distribution of the poll to our network. It is not the results of either poll separately that are interesting, we expected the Outbound mix to lead, but the comparison of both the public (random marketing and sales execs) poll to our private network (heavily demand gen focused professionals) shows a clear trend that those of us that focus on demand gen have more of a balanced mix with “Both Equally” leading the pack at 43% in our network.
• Most companies rely on a mix of Inbound and Outbound Marketing
As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews. So below is a mini product review of LinkedIn Polls:
The application is extremely easy to use, and the ability to promote it free to your network or paid through LinkedIn’s systems provides incredible flexibility. We highly recommend using the paid LinkedIn poll feature for two reasons. First, it can be targeted to specific demographics. Second, it randomizes responses in a manner different than if you were to share the poll with your network. One feature missing though, is the ability to embed the poll on other pages (such as a blog, or corporate site). Having this widget capability would be huge.
Mike is the consummate sales and marketing executive, leading the growth of Green Leads while sharing BtoB demand generation knowledge with others. After serving as CMO at two software companies, Mike created Green Leads to leverage technology, the human asset, and today’s ever changing trends. Mike has developed a new brand of marketing that delivers ROI in this 2.0 world. Green Leads serves companies of all sizes, from 30 person startups to billion dollar software giants. Mike’s blog, Smashmouth Marketing is widely read amongst BtoB marketing professionals.
For companies looking for marketing campaigns in b2b lead generation who wish to improve the way they acquire new customers, Find New Customers is the place to go. CSO Insights says companies need to improve the way they generate leads through great marketing campaigns and implement processes for business to business lead generation.
Jeff Ogden, the Fearless Competitor, is a demand generation expert and sales leader, as well as the President of Find New Customers, a lead generation company, who helps businesses create marketing campaigns for their lead generation campaigns and continually publishes the best lead generation ideas, so his readers can determine the best lead generation strategy to find new customers.