“Tell me a story” “Be exceptional” Those are two key messages that should be branded on the brain of every marketer on Earth. The first, “Tell me a story” comes from the incomparable Don Hewitt, the creator of the longest running show in television history, 60 Minutes. The key to the success of 60 Minutes…
Stop complaining and take action — now!
The gnashing of teeth needs to end. Sure, the economy is tough and businesses are living with the status quo. This leaves CEO’s with a choice. They can cut and cut to try to survive or they can cut AND play offense — and prosper. Ram Charan has a great article in the August…
Advanced Lead Scoring Secrets — Moving from ‘Good’ to ‘Great’ as a B2B Marketer
A great post penned by Adam Needles, Director of Field Marketing at Silverpop. (Editor’s Note: Adam has now moved to LeftBrain Marketing) Here’s the permalink to the original article too. Very important information on lead scoring best practices. Enjoy. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have…
Biggest mistake made by software firms and how to fix it
Would you drop an American solider (like the man on the right) into the rugged mountains of Afganistan, armed only with a small pistol and knife, asking him to do battle and defeat the heavily armed and native Taliban? That man would have no chance at all. Of course you wouldn’t. But software firms…
What’s Wrong with Tech? Taking a strategic approach to acquiring customers
Recording an exciting new podcast on August 14th. “What’s Wrong With Tech?” John Keenan has been the global head of sales for Oracle and sits on the board of directors for several software firms. He’ll explore the traditional software approach — hire a bunch of salespeople and fire them in six months — and use…
Value Proposition Creation — a worksheet
Value-Proposition-Worksheet from Marketing Experiments I see lots of people come to Fearless Competitor because they are looking to improve the value proposition for their companies. In order to help even more, the link above is a worksheet from the very smart folks at Marketing Experiments. Use it to re-craft your company’s messaging. Good luck. For…
Poll: Demand Gen Experts Use Equal Mix of Inbound; Outbound Marketing
Good post by a good friend. I hope my readers enjoy it. By Michael Damphousse, CEO/CMO of Green Leads, LLC Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? • Mostly Inbound • Mostly Outbound • Both Equally • Inbound Only…
How employers save time and money with Get Back to Work Faster candidates
Readers of this blog know that I’m doing Get Back to Work Faster with Jill Konrath. Jill’s book will be out in soft cover in the Fall, but it’s been downloaded well over 4,000 times already. As a result, lots of people are knowledgeable in Get Back to Work Faster. Why would employers like to…
