My home page workover

It’s taken many tries, but finally the home page of Find New Customers is what I want it to be: Clear, Compelling and Brief.

Most consider me a marketing expert, but writing a home page is very, very hard. And I have to give a huge thank-you to my good friend and advisor, Jill Konrath. Her patience was boundless and her advice spot-on.

The first edition was all about me. I wish I could go back to it and show you want it looked like. It talked about me and my expertise. Jill panned it. “Get rid of everything about you, Jeff. No one cares.”

I did that, and really started focusing on customer problems. Then I used data from CSO Insights to show how bad sales is today:

Quotas are up
Win rates are down
Marketing budgets are shrunk

Finally, I had an epiphany. There is but one person reading my website. I have to talk directly to him or her. Feel her pain. The current version of Find New Customers uses this approach.

Jill hammered me one last time. “It’s too long.” So I took a knife and cut out 70%. The result really feels good.

The key point is that even a marketing expert can struggle with website content. So don’t feel bad.

For companies looking for best practices in b2b lead generation who wish to improve the way they acquire new customers, Find New Customers is the place to go. CSO Insights says companies need to improve the way they generate leads and implement processes for business to business lead generation.

Jeff Ogden, the Fearless Competitor, is a demand generation expert and sales leader, as well as the President of Find New Customers, a lead generation company, who helps businesses create lead generation campaigns and continually publishes the best lead generation ideas, so his readers can determine the best lead generation strategy to find new customers.