Cut out the TLA's

Rebel Brown called them four letter words, but I like to call them TLA’s.

What’s a TLA? It an acronym like SOA, CRM, ERP, BPM, etc. Three Letter Acronyms. Duh!

It’s meaningless technobable. No one buys TLA’s.

They look for solutions to business problems. People ask questions using English. Business people look for answers using English. They want to see the answers to their business problems on your website.

So if you talk in TLA’s, knock it off.

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