Let your customers do the selling

Whom do buyers trust? They trust credible people, like customers and partners.

On your website, you should have video clips of your customers talking about the results they got from your products or services. Put it front and center. Short, direct and the the point. Check out Avitage to see a great example of how one company puts the people up front.

Salespeople should be armed with customers stories in slides and other marketing content.

In all of this content, customers should describe the solution from their point of view — the problem that was fixed, what resulted, how long it took, how it improved their competitive position.

Let others do the talking for your business and watch the results pour in.

For companies looking for best practices in b2b lead generation who wish to improve the way they acquire new customers, Find New Customers is the place to go. CSO Insights says companies need to improve the way they generate leads and implement processes for business to business lead generation.

Jeff Ogden, the Fearless Competitor, is a demand generation expert and sales leader, as well as the President of Find New Customers, a lead generation company, who helps businesses create lead generation campaigns and continually publishes the best lead generation ideas, so his readers can determine the best lead generation strategy to find new customers.