Check this out, friends. A simple process leads to great results with a terrific marketing lesson.
I take a business problem — finding new customers. I find a paying sponsor and write a killer white paper. I post it to Find New Customers and tell some friends. I also start networking and set up interviews, podcasts and case studies. My friends post it to Twitter and Linkedin. What don’t I do? The traditional selling activities of cold calling and email blasts.
Just a week later, look at these results:
- 418 visitors
- 1,092 page views
- 77.8% first time visitors
Plus, we have a lot more coming. Marketing experts like Paul Dunay and Ardath Albee are writing blog articles. The CMO Club is going to promote it. And Jill Konrath of Selling to Big Companies will promote it when the Sales Stimulus is done. So these numbers are going to go up dramatically in the weeks to come!
If you are pushing products on your company’s website and relying on cold calling and email blasts, you’re missing a golden opportunity.
Understand your customer and learn their problems. Then start documenting it, posting great content and inviting friends to talk about it. It works!
Good luck and good selling.
For companies looking for best practices in b2b lead generation who wish to improve the way they acquire new customers, Find New Customers is the place to go. CSO Insights says companies need to improve the way they generate leads and implement processes for business to business lead generation.
Jeff Ogden, the Fearless Competitor, is a demand generation expert and sales leader, as well as the President of Find New Customers, a lead generation company, who helps businesses create lead generation campaigns and continually publishes the best lead generation ideas, so his readers can determine the best lead generation strategy to find new customers.
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Jeff Ogden