Short post this time, dear readers.

While the number of readers of this blog has grown tremendously, I value each and every one who reads my words.  This past week I met a young lady named, Naomi McMahon of The ViA Group, LLC, a very savvy marketing firm headquartered in Portland, ME.   If you’ve never heard of them, I suggest you check them out.

Naomi told me, in effect, she is an avid reader of this blog.  I was flattered and was reminded of the marketing maxim — an audience of one, which I wish to share.

If 100,000 people see your ad, that is a bunch of individual people, with thoughts, feelings, desires and more.  The point is - the closer you can get to each one of those, the more effective your marketing will be.

Whether it is Todd Davidson of Bulldog Solutions or any of the others whose words you find here or who visits — my point is — your target market, dear marketer is ONE!

For companies looking for best practices in b2b lead generation who wish to improve the way they acquire new customers, Find New Customers is the place to go.  CSO Insights says companies need to improve the way they generate leads and implement processes for business to business lead generation.

Jeff Ogden, the Fearless Competitor, is a demand generation expert and sales leader, as well as the President of Find New Customers, a lead generation company, who helps businesses create lead generation campaigns and continually publishes the best lead generation ideas, so his readers can determine the best lead generation strategy to find new customers.  He can be reached at (516) 284-4930 or mailto:[email protected].