I had the pleasure of interviewing Bulldog Solution’s expert on B2B demand generation, Mr. Ahmed Taleb, today — which I share with my readers. Main Point: Marketing Needs to Go Back to the Basics and Rebuild the Fundamentals. The Interview: In the absence of a quality demand generation program, how is a company adversely impacted?…
My interview with Paul Dunay, Global Director of Integrated Marketing for BearingPoint
For my upcoming white paper on Demand Generation, I had the pleasure of interviewing Paul Dunay of BearingPoint, who is also the author of a very popular blog entitled Buzz Marketing for Technology. Main Conclusion: Marketing is a Arms Race with free compelling content as the weapons of battle. Questions asked with Paul’s answers: What…
The importance of win-win
Good lesson today, dear reader. I’m speaking with David Rosen, CEO of Acrelic Innovation. David is looking to ramp up sales of their remarkable product WarpSales. One of the best ways of ramping up sales is to recruit an army of bloggers in the same space — in this case, lead generation and cold calling. …
Tactical sales tools — getting though to customers
I had the opportunity to visit a very interesting company in New Jersey this week, Acrelic Interactive and see their product, WarpSales. As a longtime user of a competitive product, I was very interested in the capabilities of WarpSales, and I wish to share what I learned with my readers. The vast majority of phone…
Helping out of work professionals — with Jill Konrath
Get Back to Work Faster is nearly ready to launch. The ebook is nearly complete as well and the website is being readied right now. The good news is that we’ll have tons of help for professional job seekers in the near future. I wish to share a VERY exciting project I am doing with…
Expert Advice for B2B Marketing: The Top 5 Tips from Our Thought Leaders
Dear Reader, My mission is to help companies and sales teams become fearless competitors — so I want to share ideas to help. The company below has hired yours truly to write a white paper on Demand Generation “How To.” So I wish to share a very good article by their VP, Marketing on Lead…
“Timing Is Email’s Trump Card”, Special Guest Post by Elie Ashery, CEO of Golden Lasso
The most common question I hear is about email is timing. As I help companies become fearless competitors, I want to share ideas to help you crush the competition. The key to email marketing is getting your emails opened and read. Human nature is to hit the Delete key ASAP. So I’m often asked: How…
So much value, but prospects don’t listen
If your sales teams are going to become fearless competitors, they must be able to engage prospective clients. so let’s look at a problem that vexes many sales teams — the inability to develop quality leads. I cannot tell you how many times I have heard this message: Prospects are stupid (CEO of a PPC…
The Four Fundamentals of Successful Asia Pacific Market Entry — a guest post
After 20 years of bringing American entrepreneurial IT companies to markets across Asia Pacific, I have learned that there are four crucial elements to successful Asia market entry. They are: Market, Offering, Strategy and Team. The answers to the critical questions for each element will vary across the extremely diverse nations of Asia Pacific including…
The State of B2B Sales 2009 — by CSO Insights
Every year I love the arrival of this document — it is a fascinating read. I am shocked by the mistakes made by business leaders in selecting, training, compensation and managing salespeople. Every year CSO Insights does an in-depth study of sales that presents the reader with hard facts for decision making. Every leader responsible…
