How new online communities are revolutionizing the hiring process.
A CEO’s 10 new year resolutions
To get closer to my employees and customers. To listen more closely To try to be more patient To stop selling and start solving problems To hug my wife and kids To wake up every morning with a fresh and optimistic outlook To bounce back quickly from every setback To start enjoying things like quiet,…
Generating new customers and retaining customers top challenge for small/medium businesses
Using an educational approach to build sales pipelines, which address a big issue.
Integrating sales and marketing for revenue growth
Sales and Marketing need to be tightly integrated toward a common goal of revenue growth. Too many times marketing is siloed and not aligned with sales. How does one go about aligning sales and marketing? Communications is the key. Go talk to the salespeople. What are they hearing? What do they need? Make regular communications…
Traditional selling is dead. Inbound marketing lives!
Technology has rendered traditional selling activities obsolete. Just think about it. Phone calls blocked by voicemail, Caller ID and the Do Not Call Registry. TV ads blocked by DVRs. Radio ads blocked by satellite radio Trade shows and newspapers are dying a slow death. What are we to do? If the old way doesn’t work,…
Marketing is the imperative in a tough economy
Every morning, I pour a cup of coffee and open the Wall Street Journal — my morning tradition for over 25 years. Recently, my routine is different. Every morning today I read a litany of woes: “Job losses are the worst since 1974.” “Week on Wall Street. It’s Raining Job Cuts.” “Retail suffers the biggest…
