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Fearless Competitor by Jeff Ogden

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Month: September 2008

September 28, 2008January 23, 2011 by The Fearless Competitor, Jeff Ogden

Building a Marketing Funnel


Would like like to improve the flow of quality sales leads? Try a marketing funnel. If your company is one of the many looking to implement lead generation programs to drive sales leads in your business, you need a marketing funnel. Brian Carroll wants us to get passionate about one of marketing’s most important tasks:… Read More

lead generation, marketing funnel, sales funnel 1 Comment
September 28, 2008August 16, 2009 by The Fearless Competitor, Jeff Ogden

Demand Generation grows up — finally


Dear Reader. The naive approaches of most B2B sellers of the past are falling by the wayside: Here’s a phone, dial it — used by a VAR Quickies — useless one sheet overview of a product (used by a VAR) Measuring number of calls — used by a business intelligence software firm. Those short sighted… Read More

lead generation Leave a comment
September 17, 2008May 7, 2011 by The Fearless Competitor, Jeff Ogden

How to Expand into the U.S. Market (or vice versa)


Having been hired to head marketing for a UK search marketing firm that wished to jump the Atlantic, I was disappointed to find repeated failures. Despite my best efforts, it crashed again. Though I saw it was doomed to failure, my advice was unheeded. This begged a question: If this UK firm was unable to… Read More

International expansion Moving to US 8 Comments

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B2B Marketing and demand generation best practices. President of Find New Customers. Dad, husband and passionate fan of my alma mater, Notre Dame. Team builder, company transformer and difference maker.

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