Would like like to improve the flow of quality sales leads? Try a marketing funnel. If your company is one of the many looking to implement lead generation programs to drive sales leads in your business, you need a marketing funnel. Brian Carroll wants us to get passionate about one of marketing’s most important tasks:… Read More
Demand Generation grows up — finally
Dear Reader. The naive approaches of most B2B sellers of the past are falling by the wayside: Here’s a phone, dial it — used by a VAR Quickies — useless one sheet overview of a product (used by a VAR) Measuring number of calls — used by a business intelligence software firm. Those short sighted… Read More
How to Expand into the U.S. Market (or vice versa)
Having been hired to head marketing for a UK search marketing firm that wished to jump the Atlantic, I was disappointed to find repeated failures. Despite my best efforts, it crashed again. Though I saw it was doomed to failure, my advice was unheeded. This begged a question: If this UK firm was unable to… Read More
