Why SEO is so important for hotels

The world was once much simpler for hotels.

Watch your “comp set,” of hotels in the area and crack the whip on salespeople to keep those rooms occupied.

Place some ads in the local press and on TV and watch the room fill.

It is a nice, simple world. Unfortunately, Mr. or Ms. Hotelier, it also no longer exists.

The Web just turned your business on its ear. The customer is now in control. The “comp set” is what the customer might consider, not the hotels in the area. Salespeople talk to those who already know everything.

Enter SEO for hotels. Search Engine Optimization. Hotels need SEO. Hotels must do SEO. When consumers and business travelers go to Google and search, you MUST be found. People who cannot find you, cannot book with you. It is that simple.

If Hotel SEO is important to you, please visit Customer Magnetism as well as the many other search marketing firms focused on hospitality.

About these ads

One response to “Why SEO is so important for hotels

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s