Update: Due to a poor partner selection, I’m no longer affiliated with iOptimize. The lesson here: choose your partners carefully.

Good luck and good selliing

After years of advising CEO and top executives on topics like sales practices and demand generation, I took the plunge myself. Today I created my own company, iOptimize Marketing Inc. — Because Results Matter.

Having dealt with so many techy, product oriented companies who can’t even spell marketing, I decided to do it differently. iOptimize is designed to be a very different kind of company. No volumious PowerPoints here. The best ideas from Jill Konrath and Brian Carroll, among others. I was once accused by a young CEO of being strong on theory and not reality. This is my chance to make him look foolish.

Good luck and good selling